June 10, 2025 - 20:03
In a significant move within the online wagering industry, Affinity Interactive has officially sold its advance-deposit wagering platform, known as DRF Bets, to 1/ST Technology. This acquisition marks a new chapter for the platform, which has been rebranded as 1/ST Bet Pro. The announcement was made on Tuesday, signaling a strategic shift in the landscape of online betting.
The partnership between Affinity Interactive and 1/ST Technology has been in place since 2011, with the two companies collaborating closely to enhance the betting experience for users. Xpressbet has played a crucial role in this relationship, providing essential back-end technology, customer service, and various wagering pathways.
The rebranding to 1/ST Bet Pro aims to streamline operations and enhance user engagement, reflecting the evolving needs of bettors in a competitive market. As the online wagering sector continues to grow, this acquisition is expected to bring fresh innovations and improvements to the betting experience.
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