Choice Hotels launches 11th annual “Mastery” Technology Summit

March 2, 2026 - 19:47

Choice Hotels International has launched its eleventh annual Mastery technology and innovation summit, gathering over 800 franchisees, owners, and corporate associates in Scottsdale, Arizona. The week-long event is dedicated to providing hands-on workshops and educational sessions focused on the latest hospitality technology.

The summit's core mission is to equip hoteliers with practical tools and strategies to enhance their operations. A key focus is on leveraging new systems and software to drive revenue growth, reduce operational costs, and improve overall efficiency across their properties. Attendees gain direct access to experts and resources aimed at streamlining day-to-day management.

By fostering this direct exchange of knowledge between the corporate brand and its franchise network, Choice Hotels aims to strengthen the entire system's competitiveness. The Mastery summit underscores the company's ongoing investment in supporting its partners' success through technological advancement and shared best practices, ensuring they are well-prepared to meet evolving guest expectations in a dynamic market.